About Hlayel
The Beginning
Back in 2014, we set out to build a restaurant system known for consistent quality and unified preparation. We aimed to create a unique meat shawarma, fries, and beverages with a distinct taste.
We chose a different path—bringing franchisees and suppliers into our vision. Our foundation is built on a simple three-pillar system: the Hlayel factory, our suppliers, and our employees. Together, they form the strength of Hlayel.
Hlayel System
First and foremost, we advocated adherence to the system approach. So while some of Hlayel menu items were suggested by franchisees and partners, the Hlayel operating system to follow the core Hlayel principles of quality, service, cleanliness and value.
Our values
Our values are our foundation and our core. Explore how they set us apart strong as the three legs that formed its foundation.
Community
We Are Good Neighbors
Family
We Get Better Together
Inclusion
We open our doors to everyone
Integrity
We Do the Right Thing
Serve
We put our customers and people first
Esteemed Clients and Partners
Thank you for your interest in Shawarma Hlayel. Our brand offers great opportunities to grow and succeed with one of Saudi Arabia’s strongest names.
We built Hlayel on bold ambition and four core principles: Quality, Service, Cleanliness, and Value. Today, we continue to evolve—modernizing our brand and enhancing our food, experience, people, and value.
Hlayel is expanding across Saudi Arabia and the Middle East. We outperform competitors thanks to the dedication of our franchisees and partners. As this profile shows, our team is the key to our success.
Our strongest partners are those who engage in every part of the business, communicate well, and stay involved in their communities.
Owning a franchise carries responsibility, but we believe our business model is among the best in the region and offers great rewards for those willing to work hard.
We hope you enjoy learning more about our brand and discovering how you can build your future with Shawarma Hlayel.
Wishing you all the best.
Mohammed Abdulhadi Al-Qahtani
CEO
Timeline
Expantion Map
Food Quality & Sourcing
Food Safety
We have a long-standing commitment to serve safe and quality food to customers in every single market, each and every day.
Nutrition & Marketing
Practices As one of the most frequented restaurants in the region, we help feed thousends of people every day, with a focus on evolving the Best Shawarma and making balanced meals more accessible to families across the region
Responsible Sourcing
We’re using our scale and influence to help positively impact our planet, animals and the people in our supply chain, especially for our priority ingredients where we can have the greatest impact: beef, chicken, fries and oils.
Animal Health & Welfare
We continue to prioritize the health and welfare of animals throughout our supply chain.
Responsible Antibiotic Use
At Hlayel, we are working to ensure the responsible use of antibiotics in our supply chain, including reducing the use of medically important antibiotics in food animal production
Our Planet
Packaging, Wraping & Waste
We are accelerating solutions that reduce waste while also transitioning to more sustainable packaging and toy materials.
Packaging plays an important role in reducing food waste and helping us serve hot and freshly prepared food quickly and safely to our customers. Our ambition is that the packaging and materials we use in our restaurants are part of a circular economy rather than becoming waste. Our packaging, wraping and waste strategies help keep our communities clean, protect the planet for future generations and support our long-term business resilience.
Nature, Forests & Water
We’re taking a holistic approach to protecting natural resources, the communities that rely on them and the future of our business.
We aim to help preserve and regenerate nature, support biodiversity and engage the communities and farmers closest to natural ecosystems to build resilience together, and to help manage nature-related risks. We believe building on these opportunities is the right thing to do for the planet, for future generations and for our business.
By using natural resources in ways that help protect the environment – and encouraging others to do the same – we can continue reducing our impact while helping contribute to nature-positive supply chains and a more sustain able global economy.
Hlayel in Numbers
